In this section, we will provide an overview of the Hnd Unit 7 Business Strategy Assignment and discuss the various aspects of business strategy covered in the assignment. We will also mention the importance of strategic management and planning in organizations.

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Ultimately, the goal is to enhance your strategic planning capabilities and arm yourself with the knowledge and skills necessary to excel in the field of business strategy. With Hnd Unit 7 Business Strategy Assignment Help, you can unlock your potential and achieve academic excellence.

Key Takeaways:

  • Hnd Unit 7 Business Strategy Assignment focuses on various aspects of business strategy.
  • Strategic management and planning are essential for organizational success.
  • Seeking Hnd assignment help allows you to benefit from expert guidance.
  • Understanding the importance of strategic planning in addressing challenges and seizing opportunities.
  • Developing comprehensive strategies and techniques to adapt to changing market dynamics.

Introduction to the Case

In this section, we will delve into a compelling case study centered around Kellogg’s, a renowned brand in the food industry. By analyzing this case study, we aim to uncover crucial insights into the company’s organizational structure, brand positioning, and communication strategy. Through a comprehensive examination of these factors, we gain a deeper understanding of Kellogg’s success in the market.

Kellogg’s: A Brief Overview

Kellogg’s, an American multinational food company, has a rich history that spans over a century. The company was founded in 1906 by W.K. Kellogg and is headquartered in Battle Creek, Michigan. Kellogg’s is best known for its popular breakfast cereals, including Corn Flakes, Special K, and Rice Krispies.

Organizational Structure Brand Positioning Communication Strategy
Kellogg’s follows a hierarchical organizational structure, enabling efficient decision-making and division of responsibilities within the company. The brand has successfully positioned itself as a trustworthy and reliable source of nutritious and delicious cereals, catering to the needs and preferences of health-conscious consumers. Kellogg’s employs various communication channels such as television advertisements, social media campaigns, and celebrity endorsements to effectively promote its products and engage with consumers.
The company’s structure facilitates clear communication channels and enables effective coordination across different departments and divisions. Through its brand positioning strategies, Kellogg’s has successfully created a positive image and established itself as a market leader in the breakfast cereal category. By utilizing diverse communication platforms, Kellogg’s ensures that its brand message reaches a wide audience, fostering brand loyalty and driving sales.

With a solid understanding of Kellogg’s organizational structure, brand positioning, and communication strategy, we can explore how these elements contribute to the company’s overall success in the market.

With a bold and vibrant image, Kellogg’s seamlessly captures the attention of consumers and reinforces its brand presence. This image beautifully complements the discussion on Kellogg’s case study, providing a visual representation of the brand’s relevance and impact in the industry.

Strategy Formulation

In order to develop an effective business strategy, organizations need to focus on strategy formulation. This process involves defining the organization’s purpose, identifying its core competencies, and setting clear objectives and goals to guide the decision-making process. Two essential components of strategy formulation are the mission statement and vision statement.

The mission statement outlines the organization’s purpose and reason for existence. It encapsulates the values, beliefs, and aspirations that drive the organization forward. A well-crafted mission statement provides clarity and direction, helping employees and stakeholders understand the organization’s fundamental goals.

The vision statement paints a vivid picture of the desired future state of the organization. It articulates the organization’s long-term aspirations, defining what the organization strives to achieve. A compelling vision statement inspires and motivates employees, guiding their actions and decisions towards the organization’s strategic goals.

“A clear and compelling vision, combined with a well-defined mission, sets the foundation for strategic planning and guides the organization towards success.”

Identifying and leveraging core competencies is another crucial aspect of strategy formulation. Core competencies are the unique strengths and capabilities that distinguish an organization from its competitors. By understanding and maximizing these competencies, organizations can gain a sustainable competitive advantage in the market.

The next step in strategy formulation involves setting objectives and goals. Objectives are specific and measurable targets that the organization aims to achieve within a defined timeframe. They provide a clear direction for the organization and serve as a basis for performance evaluation. Goals, on the other hand, are broader and more strategic in nature. They represent the overarching aspirations and outcomes that the organization seeks to accomplish.

Key Points:

  • Strategy formulation involves defining the organization’s purpose, core competencies, objectives, and goals.
  • The mission statement outlines the organization’s purpose, while the vision statement paints a picture of the desired future state.
  • Core competencies are the unique strengths and capabilities of an organization, enabling it to gain a competitive advantage.
  • Objectives and goals provide direction and help evaluate the organization’s performance.

strategy formulation

Issues in Strategic Planning

When it comes to strategic planning, organizations often face various challenges that need to be carefully addressed. In this section, we will discuss some of the key issues that organizations encounter in their strategic planning processes.

Considering the External Environment and Adapting to Changes

One of the crucial strategic planning issues is the need to consider the external environment and its impact on the organization. Factors such as market trends, technological advancements, legal regulations, and competitive landscape can significantly influence the success of a strategic plan.

Organizations must conduct thorough research and analysis to understand the external forces at play and adapt their strategies accordingly. This involves monitoring industry trends, keeping a close eye on competitors, and anticipating changes in customer preferences.

Learning and Understanding the Consumption Style of Target Customers

Another important consideration in strategic planning is understanding the consumption style of the target customers. Consumer behavior and preferences are constantly evolving, driven by factors such as lifestyle changes, cultural shifts, and technological advancements.

Organizations must invest in market research and consumer insights to gain a deep understanding of their target audience. By identifying their customers’ preferences, needs, and buying behaviors, organizations can develop strategies that align with consumer expectations and deliver value to their customers.

Involvement of the Supply Chain in the Planning Process

The supply chain plays a critical role in the implementation of strategic plans. Effective coordination and collaboration with suppliers, manufacturers, distributors, and retailers are essential for ensuring the smooth execution of the strategic initiatives.

Organizations must carefully analyze their supply chain capabilities and identify potential bottlenecks or areas for improvement. By optimizing the supply chain processes and enhancing collaboration, organizations can enhance their competitive advantage and improve overall operational efficiency.

strategic planning issues

Planning Techniques Can Be Used by Kellogg’s

In order to effectively strategize and make informed business decisions, Kellogg’s can utilize various planning techniques. One key technique is the BCG growth matrix, which provides a framework for analyzing market share, market growth, and product positioning.

The BCG growth matrix, also known as the Boston Consulting Group matrix, categorizes a company’s products into four quadrants: stars, cash cows, question marks, and dogs. This classification helps in assessing the strategic position of each product and guiding resource allocation.

BCG Growth Matrix

The BCG growth matrix evaluates products based on their relative market share and market growth rate. Market share represents the proportion of a product’s sales in relation to the total sales in the market, while market growth indicates the rate at which the overall market is expanding.

Using the BCG growth matrix, Kellogg’s can determine the appropriate strategic approach for each product category:

  • Stars: High market share and high market growth. These products have a strong position in a rapidly growing market, and Kellogg’s should invest resources to maintain and further expand their market dominance.
  • Cash Cows: High market share and low market growth. These products generate substantial cash flow but have limited growth potential. Kellogg’s should focus on maximizing profits and extracting value from these products while managing costs.
  • Question Marks: Low market share and high market growth. These products have the potential to become stars but require significant investment and strategic positioning. Kellogg’s should carefully evaluate and consider allocating resources to question marks based on their future potential.
  • Dogs: Low market share and low market growth. These products have limited profitability and growth prospects. Kellogg’s should assess their viability and consider strategies such as divestment or restructuring.

By categorizing its products using the BCG growth matrix, Kellogg’s can gain insights into the overall performance of their product portfolio and make informed decisions regarding resource allocation, product development, and marketing strategies.

Example: Kellogg’s BCG Growth Matrix

Let’s take a look at a hypothetical example of how Kellogg’s products can be categorized using the BCG growth matrix:

Product Market Share Market Growth Category
Corn Flakes High Low Cash Cow
Special K Protein Bars Low High Question Mark
Rice Krispies Medium Medium Star
Frosted Flakes High High Star
Froot Loops Low Low Dog

In this example, Corn Flakes and Frosted Flakes are categorized as cash cows, generating steady profits with a large market share but experiencing low market growth. Rice Krispies and Frosted Flakes are identified as stars, having both high market share and high market growth. Special K Protein Bars fall under the question mark category, featuring low market share but high market growth potential. Lastly, Froot Loops is classified as a dog, having low market share and low market growth.

By analyzing their product portfolio using the BCG growth matrix, Kellogg’s can allocate resources effectively, capitalize on opportunities for growth, and make strategic decisions to optimize their overall business strategy.


In conclusion, this article has provided an in-depth analysis of business strategy, with a particular focus on strategic information systems and their effectiveness in supporting organizational objectives. Strategic information systems play a crucial role in today’s digital era, enabling companies to make informed decisions, enhance operational efficiency, and gain a competitive edge in the market.

Through the case study of Kellogg’s, we examined various aspects of business strategy, including strategy formulation, issues in strategic planning, and planning techniques. We emphasized the importance of mission and vision statements, core competencies, and learning from the external environment and consumption patterns.

Furthermore, we explored the planning technique of the BCG growth matrix, which can be used by Kellogg’s to analyze market share, market growth, and product positioning. By strategically utilizing this matrix, Kellogg’s can make informed decisions about their product portfolio and drive growth in the highly competitive breakfast cereal market.


What is the Hnd Unit 7 Business Strategy Assignment about?

The Hnd Unit 7 Business Strategy Assignment focuses on various aspects of business strategy, including strategic management and planning in organizations.

What is the case study discussed in the assignment?

The case study discussed in the assignment is about Kellogg’s, where issues related to strategies, organizational structure, brand positioning, and communication strategy are analyzed.

What are the key components of strategy formulation?

The key components of strategy formulation include mission and vision statements, core competencies, objectives, and goals.

What are the issues faced in strategic planning?

The issues faced in strategic planning include considering the external environment, adapting to changes, learning, and understanding the consumption style of target customers. The involvement of the supply chain in the planning process is also important.

What planning technique can be used by Kellogg’s?

Kellogg’s can use the BCG growth matrix as a planning technique. This matrix helps analyze market share, market growth, and product positioning.

What is the conclusion of the assignment?

The assignment concludes by emphasizing the importance of strategic information systems in supporting organizational objectives. It also reiterates the significance of strategic planning and management in business strategy.

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