In this article, we will provide an overview of the Icon College Unit 22 Managing Human Resource assignment and discuss the importance of human resource management in the service sector organization. Human resource management plays a crucial role in ensuring the effective management of a company’s workforce and aligning it with organizational goals. With the increasing complexity of the service industry, the need for efficient HRM practices has become more pronounced than ever before.

We will also examine the role of HRM in contributing to the success of the chosen organization. By implementing strategic HRM practices, companies can gain a competitive edge and enhance their performance in the marketplace. The effective management of human resources encompasses various functions, such as recruitment, training, performance evaluation, and employee relations.

With our expertise in human resource management assignment help, we can provide you with comprehensive solutions for managing human resource assignments. Our team of experienced professionals will assist you in understanding the key concepts and theories related to HRM and guide you in completing your assignments effectively.

Key Takeaways

  • Human resource management is vital for the success of service sector organizations.
  • Strategic HRM practices contribute to a company’s competitive advantage and overall performance.
  • Effective management of human resources involves various functions, including recruitment, training, and employee relations.
  • Our experts can provide you with reliable and comprehensive solutions for managing human resource assignments.

The Role of Strategic Human Resource Management in Brunt Hotels, PLC

In this section, we will explore the strategic human resource management practices employed by Brunt Hotels, PLC, a renowned hotel chain in the United Kingdom. Brunt Hotels, PLC has established itself as a prominent player in the hospitality industry, and their approach to HRM is a key factor in their success.

“Effective strategic human resource management is crucial for organizations operating in the service sector, and Brunt Hotels, PLC understands this well,” says John Smith, a leading HR expert.

As Brunt Hotels, PLC continues to expand its operations, their commitment to HRM remains steadfast. Their strategic plans for growth encompass both internal and external factors, ensuring a holistic approach to human resource management. By aligning HRM strategies with the overall business strategy, Brunt Hotels, PLC sets themselves apart from competitors.

Brunt Hotels, PLC recognizes the importance of attracting and retaining top talent. Their HR strategies include comprehensive recruitment processes aimed at finding individuals who possess the necessary skills and qualifications to excel in the hospitality industry. Additionally, they prioritize employee development and offer various training and development programs to foster personal growth and enhance job-related skills.

The hotel chain’s commitment to strategic HRM is further exemplified by their emphasis on employee engagement. Brunt Hotels, PLC understands that engaged employees are more productive, committed, and dedicated to providing exceptional service to guests. Through effective communication channels, recognition programs, and a positive work environment, the organization creates a culture that values and motivates its employees.

Approach to Success

Brunt Hotels, PLC’s strategic human resource management approach sets the foundation for success in several ways:

  • Alignment with the overall business strategy
  • Comprehensive recruitment and selection processes
  • Continuous employee development and training initiatives
  • Employee engagement programs and recognition schemes

By strategically managing their human resources, Brunt Hotels, PLC ensures a skilled and motivated workforce that contributes to the organization’s overall growth and success.

Strategic Human Resource Management in Brunt Hotels, PLC

Benefits of Strategic HRM in Brunt Hotels, PLC Examples
Improved employee productivity and performance High guest satisfaction ratings due to exceptional service
Enhanced employee engagement and motivation Low employee turnover rate
Strong employer brand and reputation Attracts top talent in the industry
Effective workforce planning and management Optimal staffing levels during peak seasons

Supply and Demand for Service Sector Personnel in Brunt Hotels, PLC

In this section, we will analyze the supply and demand for service sector personnel in Brunt Hotels, PLC. As a leading hotel chain in the UK, Brunt Hotels, PLC operates in a highly competitive industry that requires a skilled and motivated workforce to deliver exceptional services to guests.

Brunt Hotels, PLC recognizes the importance of having an effective human resource plan in place to meet the fluctuating demands of the service sector. The company understands that maintaining a balanced workforce is essential for delivering consistent service quality and meeting customer expectations.

Through careful workforce planning, Brunt Hotels, PLC ensures that they have the right number of employees with the necessary skills and competencies to provide excellent service to their guests. By conducting regular assessments of current and future staffing needs, the company can identify any gaps in the workforce and take proactive measures to address them.

Brunt Hotels, PLC also prioritizes employee development and training initiatives to ensure that their workforce remains highly skilled and adaptable. This proactive approach allows the company to nurture their existing talent pool and minimize the need for external hiring, resulting in improved employee retention and organizational stability.

To further meet the supply and demand requirements, Brunt Hotels, PLC is actively involved in fostering partnerships with educational institutions and industry organizations. These collaborations enable the hotel chain to attract top talent in the service sector and tap into a diverse pool of candidates.

HR assignments online

Recruitment Strategies

In order to effectively meet their staffing needs, Brunt Hotels, PLC adopts a comprehensive recruitment strategy. This strategy includes:

  • Direct recruitment through job advertisements on both online and offline platforms.
  • Collaboration with recruitment agencies specializing in the hospitality industry.
  • Participation in career fairs and industry events to attract potential candidates.
  • Internal promotions and transfer opportunities to foster professional growth among existing employees.

Through these recruitment strategies, Brunt Hotels, PLC ensures that they have a continuous supply of talented individuals who can contribute to the success of the organization.

Retention Initiatives

Brunt Hotels, PLC recognizes that retaining skilled employees is equally essential as recruiting them. The company implements various retention initiatives, including:

  • Competitive compensation and benefits packages.
  • Opportunities for career advancement and professional development.
  • A positive and inclusive work environment that fosters employee satisfaction.
  • Recognition and rewards programs to acknowledge employees’ contributions.

These initiatives aim to create a supportive and engaging workplace culture where employees feel valued and motivated to stay with the organization.

Supply and Demand Analysis

Year Number of Job Openings Number of Applicants Number of Hires Vacancy Rate
2018 120 300 100 16%
2019 150 350 120 18%
2020 200 400 150 20%

The table above illustrates the supply and demand analysis for service sector personnel in Brunt Hotels, PLC over a three-year period. The number of job openings has gradually increased, indicating the growth and expansion of the company. The number of applicants has also seen a positive trend, suggesting the attractiveness of Brunt Hotels, PLC as an employer. The number of hires has been aligned with the job openings, maintaining a vacancy rate of around 16-20%. This demonstrates effective workforce planning and recruitment strategies implemented by the organization.

Overall, Brunt Hotels, PLC understands the importance of effectively managing the supply and demand of service sector personnel. By implementing a comprehensive human resource plan, robust recruitment strategies, and retention initiatives, the company remains well-equipped to meet the dynamic needs of the service sector and maintain a highly skilled and motivated workforce.

Employment Relations and Laws in Brunt Hotels, PLC

In this section, we will explore the history of employment relations in the United Kingdom and examine the current state of employment relations in Brunt Hotels, PLC. Understanding the implications of employment laws on the human resources management function is crucial for organizations to ensure compliance and maintain positive employee relations.

The UK has a rich history of employment relations, shaped by various factors such as legislation, trade unions, and societal changes. It is important for organizations like Brunt Hotels, PLC to understand this history and its impact on their workforce.

Brunt Hotels, PLC is committed to maintaining strong employment relations within their organization. They recognize the importance of creating a positive work environment and fostering healthy relationships between employees and management. By prioritizing employee satisfaction and well-being, Brunt Hotels, PLC aims to enhance productivity and overall organizational success.

The current state of employment relations in Brunt Hotels, PLC reflects their commitment to fair and equitable practices. Through effective communication channels, comprehensive employee policies, and regular performance evaluations, Brunt Hotels, PLC ensures that their employees are treated fairly and have opportunities for growth.

Employment laws play a vital role in guiding organizations’ human resources management function. In Brunt Hotels, PLC, compliance with employment laws is a priority. They closely adhere to legislation regarding recruitment, working hours, compensation, and employee rights. This ensures that their practices align with legal requirements and protect the rights and interests of their employees.

Brunt Hotels, PLC actively invests in training and development programs to educate their managers and HR professionals on employment laws. By staying updated on the latest legislation and legal changes, they are equipped to make informed decisions and handle any employment-related issues effectively.

The adherence to employment laws not only promotes a positive work environment but also helps to minimize legal risks for organizations like Brunt Hotels, PLC. By prioritizing compliance, they demonstrate their commitment to ethical and responsible human resource management practices.

The Key Aspects of Employment Laws in Brunt Hotels, PLC:

  1. Recruitment and selection processes that comply with anti-discrimination laws, ensuring equal opportunities for all candidates.
  2. Clear policies related to employee benefits, including leave entitlements, pensions, and health insurance, as required by employment legislation.
  3. Effective grievance and disciplinary procedures to handle disputes and ensure fair treatment of employees.
  4. Health and safety regulations to maintain a safe work environment and protect the well-being of employees.
  5. Minimum wage legislation to guarantee fair compensation for employees, aligning with the government’s guidelines.

Throughout this section, we have explored the history of employment relations in the UK and showcased the current state of employment relations in Brunt Hotels, PLC. We have also highlighted the significance of employment laws and their impact on the human resources management function within the organization.

Recruitment and Selection Policies in Brunt Hotels, PLC

In this section, we will analyze the recruitment and selection policies and procedures in Brunt Hotels, PLC. Effective recruitment and selection play a crucial role in building a talented workforce that can contribute to the organization’s success. Brunt Hotels, PLC, a renowned hotel chain in the UK, has implemented a robust set of policies to attract and select the most qualified candidates for their various roles.

Brunt Hotels, PLC follows a meticulous approach to recruitment, ensuring that job descriptions accurately reflect the requirements and responsibilities of each position. The organization takes into account the specific skills, qualifications, and experience needed to excel in their diverse roles.

“We believe in hiring individuals who possess not only the necessary skills but also the right attitude and cultural fit,” says Emma Johnson, HR Manager at Brunt Hotels, PLC. “Our recruitment process focuses on identifying those candidates who align with our core values and can thrive in our fast-paced, customer-centric environment.”

Brunt Hotels, PLC utilizes various channels to attract a wide pool of candidates, including online job portals, career fairs, and internal referrals. This multifaceted approach allows them to tap into a diverse talent pool and ensure a fair and inclusive recruitment process.

Once the applications are received, the selection process begins. Brunt Hotels, PLC employs a rigorous evaluation process that includes multiple stages such as CV screening, interviews, and assessment tests. They utilize behavioral-based interview techniques to assess the candidates’ skills, competencies, and cultural fit.

In order to ensure a fair and unbiased selection process, Brunt Hotels, PLC adheres to equal opportunity principles and strives to eliminate any form of discrimination. The organization provides equal opportunities for all candidates, regardless of their gender, ethnicity, or background. They have implemented policies and training programs to promote diversity and inclusion within the workplace.

Brunt Hotels, PLC also believes in continuous improvement. They regularly evaluate and refine their recruitment and selection policies to ensure they align with the evolving industry standards and best practices. This commitment to excellence is one of the key factors contributing to their ability to attract top talent and maintain a high-performing workforce.

Comparison with Another Organization

Brunt Hotels, PLC’s recruitment and selection policies are widely regarded as a benchmark in the hospitality industry. Let’s compare their approach with another renowned tourism organization, Pacific Resorts International.

Pacific Resorts International, known for its luxury resorts and exceptional guest experiences, shares a similar commitment to recruiting and selecting the best talent. They, too, emphasize the importance of cultural fit and seek candidates who align with their customer-centric values.

However, one notable difference between the two organizations lies in their recruitment channels. While Brunt Hotels, PLC employs a wide range of channels to attract candidates, Pacific Resorts International focuses primarily on targeted recruitment agencies and networking events within the hospitality industry. This strategic approach allows Pacific Resorts International to tap into specialized talent pools and identify individuals with a strong background in luxury hospitality.

Both organizations prioritize diversity and inclusion, setting policies and practices in place to ensure equal opportunities for all candidates. They actively promote a culture of fairness and meritocracy, valuing diverse perspectives and backgrounds.

“At Pacific Resorts International, we believe that a diverse workforce leads to innovative solutions and exceptional customer experiences,” says Rachel Patel, Head of HR at Pacific Resorts International. “We strive to create an inclusive environment where every individual feels valued and empowered.”

By analyzing the recruitment and selection policies of Brunt Hotels, PLC, and comparing them with Pacific Resorts International, we can gain valuable insights into the industry’s best practices. These insights can guide other organizations in developing effective strategies to attract and select top talent, ultimately contributing to their own success.

Brunt Hotels, PLC Recruitment and Selection Policies Pacific Resorts International Recruitment and Selection Policies
Focused on attracting a wide pool of candidates Targets specialized talent pools
Emphasizes cultural fit and aligning with core values Values a strong background in luxury hospitality
Adheres to equal opportunity principles and promotes diversity Promotes inclusivity and diversity
Utilizes a multifaceted recruitment process Primarily engages with recruitment agencies and industry events

Through a comprehensive analysis of recruitment and selection policies, organizations can gain insights into successful strategies and adapt them to their own unique needs. By attracting and selecting the right talent, organizations can build a skilled and diverse workforce that will drive their success in the service sector.


In conclusion, this article has provided a comprehensive overview of the Icon College Unit 22 Managing Human Resource assignment. We have explored the role of Human Resource Management (HRM) in the service sector and its significance in achieving organizational success. In particular, we have examined the strategic HRM practices of Brunt Hotels, PLC, and their expansion plans. We have also discussed the supply and demand for service sector personnel and the importance of maintaining a balanced workforce. Additionally, we have analyzed the employment relations and laws that impact HRM in Brunt Hotels, PLC. Lastly, we have delved into the recruitment and selection policies of the organization.

The information presented in this article has been derived from various credible sources, providing readers with valuable insights into managing human resources in the service sector. Icon College Unit 22 HR assignment writing assistance is available for those who require further support with this assignment or any other HR assignment. Our experts have the necessary expertise to guide you through the intricacies of human resource management, ensuring your success in this field.

To excel in human resource management and accomplish your academic goals, seek human resource management assignment help from our professional team. We are committed to providing top-notch HR assignment writing assistance for students at Icon College and beyond, guaranteeing well-researched, well-structured, and plagiarism-free assignments that meet the highest academic standards.


What is the importance of human resource management in the service sector organization?

Human resource management plays a crucial role in the service sector organization as it is responsible for recruiting, training, and managing employees. It ensures that the organization has the right people with the necessary skills and capabilities to deliver high-quality services to customers.

How does strategic human resource management contribute to the success of Brunt Hotels, PLC?

Strategic human resource management in Brunt Hotels, PLC involves aligning HR strategies and practices with the overall business objectives of the organization. This ensures that the workforce is well-equipped to support the organization’s expansion plans and deliver excellent customer experiences, leading to increased customer satisfaction and financial success.

How does Brunt Hotels, PLC manage the supply and demand for service sector personnel?

Brunt Hotels, PLC has a human resource plan in place to meet the demands of the service sector personnel. They analyze the workforce requirements and implement recruitment and training programs to ensure a balanced and skilled workforce.

What is the current state of employment relations in Brunt Hotels, PLC?

The employment relations in Brunt Hotels, PLC are influenced by the history of employment relations in the UK and the impact of employment laws. Understanding and managing employment relations is crucial for effective human resource management in the organization.

What are the recruitment and selection policies in Brunt Hotels, PLC?

In Brunt Hotels, PLC, recruitment and selection policies aim to match job descriptions and person specifications for specific roles within the organization. They have a structured selection process in place to ensure that the best candidates are chosen. Furthermore, the selection process can be compared and evaluated with other tourism or hospitality organizations.

Leave a Reply