Introduction: Nelson College Unit 13 Conference And Banqueting Management Assignment Help

The Nelson College Unit 13 Conference And Banqueting Management Assignment Help banquet and conferencing industry in the United Kingdom is witnessing rapid growth, emerging as one of the fastest-growing sectors. At the heart of events in this industry is the focus on food and beverage. This Nelson College conference and banqueting management assignment comprehensively explore various facets of the conferencing and banqueting industry, centering around the upcoming event – The Supporters Summit 2015.

Task 1: Conference and Banqueting Sector

The Supporters Summit 2015 stands out as a significant event for football supporters. Scheduled for September 26, 2015, from 10:00 to 17:30 BST, this event, affiliated with Supporters Direct & Football Supporters’ Federation, is a collaborative effort of football supporters globally. The chosen venue, the conference hall at Forty Avenue in London, symbolizes the UK’s prominence in hosting global events.

Organizing the territories comprising the catering department of a hotel requires a long-term perspective to anticipate operational changes. Identifying customer requirements involves considering their financial status, purpose of visit (business or pleasure), and the evolving nature of their needs at different times, such as during a business lunch or a romantic occasion.

The planning of facilities should account for environmental factors and adaptability to changing demands. When managing conferences, details such as beverage and food service flow, the number of attendees, seating arrangements, technological facilities, and other factors must be meticulously considered.

Nature and Scope of the Event: The Supporters Summit 2015 is a sports event organized by football supporters worldwide.

Dates and Timings: September 26, 2015, from 10:00 AM to 5:30 PM.

Location: The conference hall at Forty Avenue near Wimbledon Stadium, with a capacity of 500 people. This centrally located venue with excellent transportation connectivity is ideal for the estimated 450 attendees.

Financial Consideration: Being a joint cooperative event, the chosen conference hall is not only suitable but also financially affordable.

Several factors must be considered to ensure the conference aligns with customer requirements. Key considerations include the conference venue’s spaciousness, transport links, Wi-Fi connectivity, AV equipment availability, climate control, and provision of refreshments throughout the day.

Conference and Banqueting Industry in the UK

Conference and banqueting are integral components of event management, covering formal business activities and personal celebrations. The UK’s business events and conferences contribute approximately £18.8 billion to the economy, involving venues and extensive destinations. With 403 venues hosting an average of 379 events per venue in 2010, hotels and conference centers are prominent hosts. The industry continues to grow, with venues booking events two to eight weeks in advance, lasting one to two days.

Factors Influencing the Industry’s Growth

This Nelson College Unit 13 Conference And Banqueting Management Assignment Help industry, comprising 127,000 properties and employing 1.6 million people in the UK, is the third-largest sector. London, with its increasing annual visitors, contributes to the industry’s expansion. The industry’s diversity, innovation, service levels, and future trends position it as a vital contributor to the UK’s economy.

Benefits of Conference and Banqueting:

  1. Asset Utilization: Efficient use of assets and space.
  2. Capitalization on Annual Events: Maximizing revenue streams for hotels and restaurants.
  3. Local Business Attraction: Drawing local businesses.
  4. Bulk Purchasing: Economies of scale.
  5. Competitive Edge: Staying competitive in the market.

The scope and size of the conference and banqueting industry in the UK motivated the organization of The Supporters Summit 2015 in London.

Factors Influencing Development:

Events, whether celebratory or business-focused, contribute to the growth of the industry, spurred by the commercialization of cultures. The Supporters Summit 2015, a personal event by football supporters, plays a crucial role in driving industry development.

Influencing Factors:

  1. Entry of International Brands: Attracts big conferences and events.
  2. Cost-Effective Marketing: Events serve as a cost-effective means for companies to reach potential customers.
  3. Corporate Events in Marketing Mix: Corporate events become integral to the marketing mix.
  4. Introduction of Fresh Ideas: Events bring in fresh manpower and ideas.
  5. Rising Disposable Income: Growth in disposable income and consumer spending.
  6. Structured Event Needs Increasing demand for structured and organized events.

The banquet and conferencing industry, experiencing exponential growth in the UK, is positioned as a dynamic and vital contributor to the nation’s economy.

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Task 2: Strategic and Operational Issues

Organizing The Supporters Summit 2015 is a substantial undertaking, demanding effective management of the conference hall. The key strategic issues pertain to:

1. Diversity of Venues:

  • Consideration of conference centers, dedicated facilities within hotels, and multifunctional leisure centers.
  • Evaluation of appropriate locations, venues, and required services and facilities.

2. Planning Techniques:

  • Involvement in decision-making, information gathering, and critical path analysis (CPA) for staffing and design considerations.
  • Budget projections, licensing law implications, and adherence to health and safety legislation (e.g., Health and Safety at Work Act 1974).

Major operational challenges encompass:

1. Performance and Quality:

  • Incorporating evaluation and review techniques, client and guest evaluation procedures, profit realization, and venue appraisal.
  • Application of closed-loop evaluation methods.

2. Operational Challenges:

  • Addressing safety measures, rising costs, and procurement efficiency.
  • Managing the quality of large events and inadequate infrastructure facilities.
  • Tackling issues related to room space, extra vacancy, and back-to-back conferences.
  • Ensuring room capacity matches client needs.

3. Etiquette and Protocol Issues:

  • Management of order of precedence, business cards, seating arrangements, and recognition of honored guests.
  • Addressing cross-cultural fundamentals and other protocol-related matters.

4. Permission and Compliance Requirements:

  • Obtaining necessary permissions and compliance adherence for safety and governmental policies.

Other industry challenges involve:

  • Fragmented market with low entry barriers for event organizers.
  • Lengthy equipment import procedures.
  • High government-imposed entertainment tax.
  • Dependency on overall industry growth.
  • Prevalence of sponsor-led business models.
  • Necessity for regulatory clearances.
  • Frequent changes in international trends.

Given the considerable efforts involved in organizing The Supporters Summit 2015, periodic performance and quality reviews are essential for the event’s success.

The management plays a role in both strategic planning and daily operations, particularly concerning structures and premises. Responsibilities may include:

  • Procurement and contract administration.
  • Building and grounds maintenance.
  • Cleaning operations.
  • Catering and distribution management.
  • Health and safety oversight.
  • Security management.
  • Utilities and communications system management.
  • Space management.

Performance and quality reviews are crucial for the conference and banqueting industry, providing insights for future enhancements. Internal and external monitoring mechanisms contribute to this process.

Internal Monitoring:

  • Customer questionnaires.
  • Face-to-face feedback.
  • Focus groups.
  • Observations.
  • Management information.

External Monitoring:

  • External surveys conducted by professional companies.
  • Utilization of secondary data from industry reports and websites.

Quality and performance management empower conference and banquet industry staff to continually improve services based on customer needs, ensuring competitiveness and customer retention.

The food and catering manager’s monitoring responsibilities encompass:

  • Procurement management.
  • Supervision of catering and waiting staff.
  • Menu planning in collaboration with chefs.
  • Recruitment and training of staff.
  • Coordination, leadership, and motivation of the catering team.
  • Staff scheduling and rota management.
  • Ensuring compliance with safety regulations.
  • Budgeting and financial record-keeping.
  • Managing payroll and monitoring usage levels.
  • Inventory maintenance and supply ordering.
  • Customer interaction for front-of-house tasks.
  • Collaboration with suppliers and clients.
  • Contract negotiation, requirement assessment, and ensuring client satisfaction (in contract catering).
  • Compliance with fire, licensing, and labor regulations.
  • Maximizing sales and achieving profit and financial expectations.

In more senior roles, strategic monitoring includes:

  • Setting and managing a plan/strategy.
  • Ensuring adherence to quality standards.
  • Overseeing facility management, such as checking event bookings and resource/staff allocation.
  • Planning new developments and initiatives, contributing to business development.
  • Handling staffing and client issues.
  • Staying informed about industry trends and developments, including menus and preferences


In conclusion, orchestrating an event of the magnitude of The Supporters Summit 2015 involves a myriad of strategic and operational considerations in the conference and banqueting industry. Addressing challenges related to venue diversity, meticulous planning techniques, performance evaluation, and operational efficiency is paramount. The industry, marked by a fragmented market, regulatory hurdles, and dynamic international trends, demands vigilant monitoring and adaptation.

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