Introduction: Nelson College Unit 6 Contemporary Issues In Travel And Tourism Assignment Help

Nelson College Unit 6 Contemporary Issues In Travel And Tourism Assignment Help Tourism holds a crucial position globally, transitioning from a focus on trade and sustenance to a contemporary emphasis on recreation and relaxation. This sector, vital for many economies, faces evolving challenges, demanding strategic planning from travel agencies and tour operators. This assignment explores current issues affecting the travel and tourism sector with a particular focus on France.

Task 1: Understanding Current Issues in the Travel and Tourism Sector

P1.1 Analyzing Issues Driving Change:

The dynamic landscape of travel and tourism is shaped by various issues, ranging from global events like 9/11 to localized incidents such as the London Bombings. It is essential to distinguish between such events and underlying issues. Analyzing issues is crucial due to the significant impact the travel and tourism sector has on a country’s GDP, as exemplified by France. Specific issues influencing French travel and tourism include:

  1. E-tourism: The integration of information communication technology (ICT) in tourism operations, enabling efficient service delivery and consumer engagement. In France, high internet penetration and smartphone usage contribute to the growth of online travel portals.
  2. Transport System Development: France’s shift towards sustainable transportation models, promoting ecological walks and reducing carbon emissions, especially in ecologically sensitive tourist areas.
  3. Use of Social Networks: The extensive use of social networks, such as Facebook and Twitter, impacts how tourists access information, resolve issues, and make travel-related decisions.
  4. Climate Change: The negative impact of climate change, leading to concerns about sea-level rise, water shortages, and the impact on popular tourist destinations like coastal regions and Alpine ski resorts.

P1.2 Analyzing Different Current Issues:

France, a leading tourist destination, faces diverse issues impacting its travel and tourism sector. Issues include forest fires, oil spills, performance artist strikes, economic downturns, and the strength of the Euro. France’s slip in the travel and tourism competitiveness report reflects challenges, with prioritization of the sector ranked 35th overall.

Critical issues identified for French tourism include:

  • Systematic financial failure
  • Chronic fiscal imbalances
  • Severe income disparities
  • Persistent structural unemployment

Global economic setbacks since the 2007-2008 financial crisis, along with volatility, pose risks to French tourism. Outdated policies hinder growth, necessitating new capabilities in tourism management. Global warming emerges as a major issue, impacting coastlines, water availability, and Alpine resorts.

In the face of these challenges, French policymakers must adopt innovative strategies, leveraging online platforms, and addressing environmental concerns to foster sustainable tourism development.

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Task 2: Understanding Current Trends in the Travel and Tourism Sector

P2.1: Evaluating Current Trends Influencing Change:

Several trends are currently shaping and transforming the travel and tourism sector. These trends play a pivotal role in altering how the industry functions. Let’s delve into some of these influential trends:

Technology: The Nelson College Unit 6 Contemporary Issues In Travel And Tourism Assignment Help advent of technology has revolutionized the travel and tourism sector, reshaping its entire landscape. In the past, tourists heavily relied on tour operators for holiday bookings, but today, a simple click of a few buttons can complete the process. Technology has significantly cut down operational costs for businesses in the travel and tourism industry. Tour operators and agents now offer their services through online platforms, providing end customers with the flexibility to choose from a variety of options. This technological impact extends beyond the consumer level, reaching business-to-business (B2B) collaborations between entities like airlines and hotels. The widespread use of the internet, smartphones, and tablets has transformed how people engage with the travel and tourism sector.

Climate Changes: The ongoing concern of climate change is a significant trend affecting the travel and tourism sector. Global warming, leading to the annual melting of ice in destinations like France, impacts how tourists plan their trips. This environmental factor has a direct influence on travel decisions, emphasizing the need for travelers to consider the changing climate in their destination choices.

Political Instability: Political instability stands out as a factor causing confusion and anxiety among tourists. The uncertainty created by political unrest in certain countries results in a significant loss of revenue for those nations, as tourists become hesitant to visit areas experiencing political turmoil.

These trends exert a considerable and lasting impact on the travel and tourism sector.

P2.2: Analyzing a Current Trend Using Appropriate Techniques and Resources:

Examining current Nelson College Unit 6 Contemporary Issues In Travel And Tourism Assignment Help trends in the travel and tourism sector is critical for fostering positive growth. Various techniques and resources can be employed to analyze these trends:

Political Instability Analysis: The impact of political instability can be assessed by evaluating the number of inbound tourists to a specific country. A sharp decline in tourist numbers, as seen in Germany, can indicate a significant issue at the tourist destination. For instance, Egypt, grappling with the aftermath of political upheaval, still experiences a slow recovery as many tourists cancel their trips due to uncertainty.

Climate Change Measurement: Monitoring average Earth temperatures and meteorological warnings are essential techniques to understand the influence of climate change on the travel and tourism business. Observing how rising temperatures affect popular destinations, such as the melting of snow-covered mountains, provides insights into travel planning adjustments.

Internet Penetration Measurement: The strength of the travel and tourism sector’s online presence, through platforms like Expedia, can be estimated by measuring internet penetration. A robust online presence signifies the sector’s influence and engagement with travelers through digital platforms.

Understanding these trends is crucial as they carry implications that can significantly impact the travel and tourism sector. Therefore, a comprehensive understanding of these trends allows for strategic adjustments in the industry’s overall approach.

Task 3: Adapting to Change in the Travel and Tourism Sector

P3.1: Analysis of Response Strategies for Travel and Tourism Businesses:

The travel and tourism sector is crucial for a country’s economy, and its ability to adapt to changes is pivotal. Focusing on Bucharest, Romania, we conduct a SWOT analysis:

SWOT Analysis for Bucharest:


  • Strategic geographical location.
  • Captivating lakes and historical sites.
  • Capital city status enhances significance.


  • Lack of natural attractions.
  • Insufficient projects promoting tourism potential.
  • Limited diversification in hospitality.
  • Poor waste management.


  • Potential for international festivals.
  • Capacity for medical tourism.


  • Stiff competition from nearby destinations.
  • Rising prices impact affordability.
  • Quality standards affecting competitiveness.

Additionally, a PEST analysis highlights political, economic, social, and technological factors influencing tourism in Bucharest.

P3.2: Development of Response Strategies for Businesses:

To navigate change, Bucharest’s travel and tourism businesses should consider the following strategies:

  1. Resource Identification and Core Competency Development:
    • Justification: Awareness of available resources and core competencies is vital for strategic planning, aligning objectives with strengths.
  2. Organizing Value-Added Activities:
    • Justification: Diversification through value-added services enhances the customer experience, providing a competitive edge.
  3. Addressing Weaknesses:
    • Justification: Recognizing weaknesses prevents detrimental decisions, fostering a focus on growth potential and resilience.
  4. Measuring Tourism Product Success:
    • Justification: Defined and measurable matrices keep businesses focused on goals, contributing to overall success.
  5. Financial Performance Evaluation:
    • Justification: Visibility and control over finances are essential for operational stability and growth.
  6. Assessing Investment Options:
    • Justification: Strategic investments diversify services, contributing to sustained growth, especially when external finances are involved.
  7. Human Manpower Assessment:
    • Justification: A clear understanding of manpower requirements ensures effective resource allocation, a fundamental aspect of successful operations.

P3.3: Justification for Response Strategies:

  • Resource Identification and Core Competency Development:
    • Justification: Awareness of resources and competencies allows businesses to align strategies with strengths, optimizing operations for sustained success.
  • Organizing Value-Added Activities:
    • Justification: Diversification enhances customer satisfaction, creating a unique selling proposition and boosting competitiveness.
  • Addressing Weaknesses:
    • Justification: Recognizing and addressing weaknesses prevents negative impacts on growth potential, fostering resilience against external challenges.
  • Measuring Tourism Product Success:
    • Justification: Defined matrices maintain focus on objectives, ensuring that businesses remain on the path to success and performance improvement.
  • Financial Performance Evaluation:
    • Justification: Visibility and control over finances are crucial for operational stability, guiding effective financial management and strategic decision-making.
  • Assessing Investment Options:
    • Justification: Strategic investments drive diversification, contributing to sustained growth and enhanced competitiveness, especially when external finances are involved.
  • Human Manpower Assessment:
    • Justification: Understanding manpower needs ensures effective resource allocation, optimizing operational efficiency, and contributing to overall success.


The travel and tourism sector, especially in France, encounters a myriad of challenges that necessitate strategic planning and adaptation to evolving trends. From embracing e-tourism and sustainable transport to navigating the impacts of climate change, the sector must evolve to remain competitive and contribute positively to the economy. Policymakers play a vital role in steering the industry towards innovative solutions and sustainable practices.

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