Sample Undergraduate 2:1 Marketing Topic With Titles
Due to the demand for affordable but fashionable clothing during the past ten years, fast fashion retail has experienced enormous growth. The UK fast-fashion store Primark is a growing star in this industry. This dissertation might investigate the literature on traditional and digital marketing approaches and strategies, and analyse which ones are used by the business in an effort to draw in new clients at various stages of their rapid expansion in the fast fashion retail industry. In order to comprehend the interactions among the brand’s fans and followers on social media (such as Instagram and Facebook), on their website, and in other online engagement groups, the research will utilise an ethnographic analytic approach.
Sources:
J.L.D.O. Arriaga, D. Andreu Domingo, and V. Berlanga Silvente, 2017. Facebook’s involvement with Primark in the low-cost clothes market. International Journal of Journal of Fashion Marketing and Management, 21(4), 512-522.
Fisher, T., Cooper, T., Woodward, S., and Hiller (2012). Goworek, H. An assessment of possible marketing plans for UK merchants in the market for sustainable clothing. 40(12), pages 935–955, International Journal of Retail & Distribution Management.
L. Harris and A. Rae, 2009. Social networks are the way of the future for small business marketing. pp. 24–31 in Journal of Business Strategy, 30(5).
Lima, A., Jones, B., and Temperley, 2009. The case of Primark: corporate reputation in the Web 2.0 era. 927-939 in Journal of Marketing Management, 25(9–10).
The Rise of Supreme: Exploring the Effect of Suggested Scarcity on Sales Performance and Brand Perception
Brief:
When it comes to high-quality, specialty items, literature and existing research have observed and investigated the impact of indicated product scarcity and its successful drive to increase demand (Stock and Balachander, 2005). Consumer research has generally shown that scarcity makes a product more desirable, but according to economic theory, once a product becomes really hard to find, it also becomes somewhat premium and is hence deserving of being purchased at a higher price (Lynn, 1992). The rise and development of the Supreme brand can be examined in this dissertation in relation to the socio-economic, financial, and cultural effects of suggested scarcity, with a focus on the strategies employed by the brand to grow its fan base and gain popularity, under the general strategy of scarcity and product obscurity.
Sources:
The impact of consumer persuasion expertise on the persuasiveness of the scarcity appeal, Aguirre-Rodriguez, 2013. pp. 371-379 in Journal of Advertising, 42(4).
2010; Gierl, H.; Huettl, V. Do rare goods usually have a higher appeal factor? how various scarcity signals combine with a product’s appropriateness for conspicuous consumption. 225–235 are included in International Journal of Research in Marketing’s 27(3).
Scarcity’s improvement of desirability: The influence of simplistic economic theories, Lynn, M. 1992. 13(1), pp. 67–78, Basic and Applied Social Psychology.
2005; Stock, A.; Balachander, S. The process of creating a “hot product”: A signalling justification of marketers’ use of scarcity. pp. 1181–1192 in Management Science, 51(8).
