Unit 7 Sustainable Tourism Assignment Help


Assignment for Unit 7: Sustainable Tourism Assist in focusing on a new buzzword in the travel business that is gaining traction in most tourist locations, particularly where knowledge and desire to integrate the environment in its impacts are obvious. The concept is also gaining popularity in small and rising places that need to attract environmentally conscious clients who only choose lodgings and destinations that do something for the environment. This paper investigates the growth of the London Olympics and will investigate the notion of sustainable tourism in the instance and how it is maintained and expanded. The report will also look into the Casa de Campo problems between tour companies and local authorities and what options are available. Finally, it will examine the socio-cultural, environmental, and economic implications of tourism in the region, as well as how tourism will develop in the future.

Task 1- Online research of London Olympiad constructed for 2012

LO1 Understand the rationale for planning in the travel and tourism industry

1.1 Discuss how stakeholders have and can still benefit from planning of tourism developments with reference to London Olympiad  

Stakeholders in tourist projects include investors, hotel owners, tour operators, transportation suppliers, the government, ordinary residents, environmentalists, tourism sector personnel, and so on. The London Olympiad was built in 2012 to hold the Olympic Games in East London, and the site is large enough to accommodate millions of people. East London has traditionally been a disadvantaged area, and with the intention to transform the Olympic site into Queen Elizabeth Olympic Park, it will become even more so. The Olympic site development will benefit a wide range of stakeholders, particularly local inhabitants, because it will draw billions of dollars in public and private investment. This can help them build additional homes, leisure spaces, and improve the quality of life for local residents. Investors and the government will continue to gain once additional permanent earnings from site development for commercial use begin to flow in. Environmentalists will also gain from identifying the areas that require attention, and because it is a new development, the planning may be more environmentally friendly. Because the venue is poised to hold many additional international level sports, which will draw millions of people from across the world, several hotels may spring up in the area. The government will earn goodwill by preserving the facility and making significant income from it. The site will attract locals who will be able to explore the options offered in the sports arena and compete in local contests. The development will profit greatly from large infrastructure expenditures including as trains, metros, improved motorways, parking lots, parks, and other facilities to be built on the site. Thus, the location may benefit local inhabitants, the government, investors, environmentalists, sports aficionados, and a worldwide audience by hosting multiple international games.

Task 3- Analyse the concept of sustainable tourism and how it is applied in London Olympiad

LO3 Understand the need for planning for sustainable tourism

3.1 Justify the introduction of the concept of sustainability in tourism development with reference to London Olympiad

Sustainability is a notion that states that whatever constructed must survive for future generations to utilise without difficulty. Tourism is an industry that demands more sustainability than ever before. Sustainable tourism is defined as follows:


“Tourism that fully considers its current and future economic, social, and environmental implications, while serving the requirements of tourists, industry, the environment, and host communities” (sdt.unwto.org, 2015). This is a comprehensive description of the concept of sustainable tourism, taking into consideration all present and future implications.

The Olympiad site can be created in such a way that it can be changed into a different function after the games for which it was specifically intended. And this is exactly what the property is going through right now, as it is being transformed into a recreational space for East London residents, as well as a venue for concerts and entertainment (Magnay, 2013). The cost of constructing the Olympiad is so high that it is best not to utilise it for a single purpose; rather, it should be used in such a way that it may produce cash after the event. This will be a sensible use of government funds, and the residents will benefit from a world-class recreational facility.

3.2 Analyse factors that may prevent/hinder sustainable tourism development for London Olympiad


Sustainable tourism may be implemented easily if all stakeholders work together and take collectively constructive action. A lot of reasons can stymie long-term tourist growth at the Olympiad site. If the surrounding hotels and the main site arena are unable to use environmental prevention techniques such as saving water, recycling water, using solar light, and prohibiting the use of certain harmful materials such as plastic, etc., the development can be considered a failure and may not last for a long time. If the environmental implications are not considered when developing, it is unavoidable that the development will not be sustainable for long (McKercher, 2003). Local inhabitants’ lack of responsibility for garbage management can damage the facility and cause it to cease operations for an extended period of time. If the development is going to create more problems for the local climate and produce more heat, it will have to be reduced to a minimum and the operation mays also not sustain because climate change will produce innumerable diseases and it may spread like a pandemic. Not paying attention to the social implications that the development will have may also cause a lot of problems for the project, because it will result in a development that is not affordable to the average citizen, and the total income expectations will decrease, causing the project to fail (Sustainabletourism.net, 2015). If the economic impact of the development is such that the money spent on it is unneeded and might be spent on something more vital, such as healthcare and education, the development may not earn much reputation and may fail to be sustainable.

3.3 Analyse different stages in planning for sustainability


Sustainability is a topic that must be introduced while developing a conceptual design for a location. The first stage is to determine the development’s social, economic, environmental, and cultural effect so that negative consequences can be lessened or eliminated entirely. The second stage is to include all stakeholders and solicit their feedback, particularly on the negative repercussions of the development and the overall long-term perspective (Bramwell, 2004). In the case of the Olympiad site, bigger concerns like as gender equality, poverty reduction, social justice, evaluating future trends and implementing steps to satisfy those demands, and employing renewable materials are some of the topics that must be examined. The possibility of reducing poverty by providing employment to the needy must be researched in order to develop job opportunities for those individuals. The use of natural resources, as well as their availability and deficiency, will need to be investigated, because the decision to utilise a certain type of resource will determine the scarcity or abundance of that resource, which may also be required in the future. The site’s influence on local and international culture will need to be researched such that it encourages inter-cultural advancement and fusion. The site must identify all of the resources and materials to be used in the development and then pick them based on availability.

Task 4- Analyse potential conflicts in Casa de Campo and the tensions between tour operators and local government

LO4 Understand current issues related to tourism development planning and development

4.1 Evaluate methods of resolving a conflict of interests to ensure the future wellbeing of a developing tourism destination with reference to the above scenario

Casa de Campo is a major resort that is larger than any other in the region. The tour operator dispute might emerge if the resort has a strong policy of hotel pricing and is not flexible about it due to the size of the resort and not fulfilling the tour operator request. The tour operators may have a disagreement with the government since conducting business in the Dominican Republic requires them to pay greater taxes. This can lead to disagreements between tour operators’ operating approaches and, in extreme cases, the cancellation of excursions from the United States and the United Kingdom. This may truly put the resort in a bind since the fixed expenses of maintaining such a vast complex are quite expensive, and in order to pay them, the resort must be liberal in room prices and vacation packages. This can ensure the long-term viability of such a massive undertaking and its continued operation. The government may step forward and establish an unified tax structure that everyone would follow, ensuring regular traffic from the United States and the United Kingdom. The resort can also negotiate costs with tour operators and recognise that in order to be in business, it requires a large number of guests, most of whom will come through these tour operators and no one else, and so they must agree on fees and package pricing based on the season and peak periods (Tirado de Alonso, 1992).

4.2 Analyse the implications of balancing supply and demand


In the travel sector, supply and demand are two critical aspects. When economic conditions are favourable for spending and appear to be improving, demand rises. This will assure consistent traffic to the resort and region. It is critical to evaluate demand and then alter room and package pricing accordingly. This will assure enough supply as well as significant profit margins. Demand may grow at specific seasons, such as school holidays, when families tend to come to the Dominican Republic, therefore the resort must change its rates so that it has maximum occupancy with acceptable package pricing, absorbing and supplying the demand produced (Sambrook et.al, 1994). Tourism demand must be met; otherwise, the price of the product, which includes accommodation rates, transportation, event tickets, and other connected services, will rise. Price increases will eventually limit demand, and the hotel may enter a loss-making phase with very little occupancy and no profit for the season.


Assignment for Unit 7: Sustainable Tourism Help is a notion that is considered innovative by all industry participants, but they are also aware that while it may not be totally reachable, it may be satisfied to the greatest extent possible by implementing initiatives and adapting to the requirements on call. The creation of the Olympiad has been a huge success, indicating the aim to provide something special to the people, but it must be maintained in such a way that it is sustainable and does not encounter any operational challenges. The Casa de Campo resort can also use dispute resolution methods to establish a one-time settlement and agreement with tour operators, and the government should take into account the business created by tour operators and develop a unified taxation policy. Goa, as a destination, is rich in flora and fauna, and it has to implement more steps for sustainable tourist growth so that future generations have a better place to live and work.


Bramwell, B. (2004). Coastal mass tourism. Clevedon: Channel View Publications.

Chapman, J. and Lennie, J. (1997). IIMS 1994: Chapman, J. and Lennie, J. [online] Ascilite.org.au. Available at: http://www.ascilite.org.au/aset-archives/confs/iims/1994/bc/chapman-j.html [Accessed 26 Jan. 2015].

Edgell, D. and Swanson, J. (2013). Tourism policy and planning. New York: Routledge.