Unit 9 Tourist Destination Management Assignment
Tourist destinations are places where people go to learn new things and spend quality time with their friends and family while experiencing natural and cultural qualities. Characteristics, attractions, facilities, and accessibility are all part of destination management. Tourist hotspots are important areas in the county and region that have a significant economic impact and help create cash via a variety of activities. The research will examine the top five destinations in the United Kingdom and the rest of the globe in terms of tourist numbers, as well as evaluate information to identify tourism destination trends based on future trends. In addition, the research will examine the attraction of today’s top tourist sites and assess the features of tourist destinations.
1.1 Major tourist destination and revenue generator of the world
According to the present situation, numerous places throughout the world are popular with the general public and attract travellers. To stimulate tourism, the national and local governments are trying to enhance the conditions and amenities. The following are the key tourist destinations in the United Kingdom that have the potential to draw people from all over the world.
Tower of London: This is one of the most visited places in the UK that lies on the bank of the Themes River in downtown London. It is well-known for providing historical development statistics and data for the United Kingdom.
Churchill War Room: This is a London-based history museum that provides information about people’s biographies, with a concentration on British politician Winston Churchill (Kozak and Baloglu, 2010). The museum was founded in 1984 and has made a significant contribution to the UK’s tourist development efforts.
Victoria and Albert Museum: The Victoria and Albert Museum is the world’s biggest museum of ornamental arts and design, with a permanent collection of 4.5 million objects.
According to a study of UK tourism attractions, the British Museum is the most visited attraction in the country. It was founded in 1753 on Great Russell Street in London (Mason, 2015). The museum is dedicated to human history, culture, and ideals and has a collection of about 8 million pieces.
The Eiffel Structure is one of the seven wonders of the world, and it is a wrought iron lattice tower in Paris, France. According to estimates, this is one of the most visited monuments in the world since people come here frequently.
The Van Gogh Museum is a museum in Amsterdam dedicated to the work of Vincent van Gogh. People are flocking to the site in order to learn more about Van Gogh’s contribution.
Rome is the capital of Italy and is a popular tourist destination due to its historical and cultural riches, as well as its distinct heritage. According to statistics, Rome is Europe’s third most visited city.
Venice: When it comes to important tourist locations in Europe, Venice comes out on top. A daily average of 50,000 tourists visit the city (Nunkoo and Ramkissoon, 2011). It is a city in northern Italy that spans a series of 117 tiny islands connected by bridges and separated by canals.
Paris is one of Europe’s most well-known and important business destinations, with over 20 million tourists each year. The destination lies on the northern bank of the Seine River in metropolitan France.
Table 2: Europe’s top five destinations
1.2 Tourism destination trends and analysis of statistics
Tourism and destination management trends shift with the passage of time and people’s wants. Tourism groups are concentrating their efforts on adventure, sports, and dark tourism activities. These sorts of activities have a big influence since globalisation has brought about numerous changes in the goal and understanding of the tourist process and demand for services (Spencer, 2016). People are spending more on tourist activities and exhibiting interest in the various tourism plans of leading and domestic organisations, according to current trends and data. One of the key reasons for tour operator organisations to produce plans and packages to various UK destinations with strong client demand is the rise of tourist destinations and activities. Tourism contributes 9% of the country’s overall GDP, up from 5% in 2013. Following the 2008 economic crisis, there has been a significant increase in the tourist industry, which has influenced UK business and hospitality operations. Furthermore, Europe tourism plays an important part in the economic and employment activities of the kingdom, with business purpose travels contributing significantly to the economic tourist boom.
3.1 Appeal of current leading destinations and developing destinations
According to contemporary tourism and destination management activities, developed and emerging tourism destinations are providing high-quality services and goods that are in increased demand among potential visitors. The tourist authority and government are making an appeal for this reason through promoting and sharing information in order to attain the intended aims and objectives. The attractiveness and activities of tourism places for attracting a possible group of visitors are as follows:
Leading tourist places in the United Kingdom: The United Kingdom is a popular tourist destination because it has several spots that draw visitors from all over the world. Furthermore, the country’s tourist body is emphasising essential locations and activities connected to the culture, values, and tradition of the destinations to set the attraction. The Tower of London, the British and National Museums, Chester Zoo, and the Churchill War Rooms have a great influence on the nation’s tourist operations, assisting organisations in promoting sites for learning information, history, culture, and values that people follow in order to build the UK (Prayag, 2012).
Furthermore, the process of promoting tourism is linked to other activities such as visas, job opportunities, a stable economy, and the administration of areas in accordance with requirements and demand. The appeal is being set by the UK tourist authority, which is managing the high level of services and goods at major sites.
China’s developing destination: According to research, China is becoming a vital tourism destination as the discovery of new locations, adventure, and sporting activities have a big influence on global tourism.
For example, a glass street at the highest point above sea level, a bridge in the middle of a river, and a rich culture and way of life all have a big influence on the country’s tourist operations (Tsiotsou and Ratten, 2010). These kind of activities and sites attract visitors and create a pleasant impression in the minds of future tourists. Furthermore, the areas’ safety and security are excellent, aiding in the promotion of tourism. China’s historical and natural attractions are key draws for tourism activity. Apart from that, restrictions such as the onerous visa procedure, photography bans, language barriers, and the recent economic instability in China are impacting tourism operations.
3.2 Evaluation of characteristics that affecting the appeal of tourism
Leading authorities are concerned about the problems and are devising a strategy to mitigate their effects (Vogel, 2012). According to a study of the tourism business in Burma, the political situation, poverty, currency value, and people’s lifestyle are the key elements that have a negative impact on visitors’ decisions to visit the country. Despite this, the country has a lot of natural resources, including colonial, non-colonial, natural beauty, and local cultural events.
However, TUI management is concerned about political and regulatory situations, which might impair preparation. However, TUI could increase the plan’s efficacy by establishing prior contracts with local hospitality, transportation, and medical organisations. In addition, the management is improving the quality of services and the process of satisfying tourist objectives. For that organisation, 5 star rooms, food, parties, and access to local events are included (Weaver, 2011). In addition, security is a crucial element influencing the design of tourist operations in Burma, as is the prevalence of infectious diseases such as malaria, TB, and HIV, which reduces the attraction of tourism.